Volunteer Role Profiles 14 of 15

14. Press, PR and Social Media Manager Role Profile


Responsible to:

The PR officer is in charge of the public image of SRUFC, working with the SRUFC webmaster, local newspapers and social media websites to promote a positive SRUFC image to local communities and beyond.

What kind of person should you be?

• Have great interpersonal skills – as the PR officer works closely with many members within SRUFC, and, in particular, the webmaster.

• Knowledgeable about media – a good knowledge about the local media and different media platforms, such as printed and online newspaper, local photographers and journalists.

• Ambitious and Pro-active – consistent work to increasing the public image of SRUFC club in a positive way in as many ways as possible.

• Creative and communicative – being able to write SRUFC match reports and event articles in a creative, effective and interesting way is helpful if no fixed journalist is attached to SRUFC. Experience in photography may also be helpful but not necessary.

The core responsibilities:

• Connect – connecting with the various people not only within SRUFC, such as committee members and the webmaster, but also with the community as a whole, local newspapers, photographers and journalists. Keeping connected with the RFU.

• Promotion – it is vital SRUFC is promoted in a good and positive way with as many events as possible, working through the club webmaster, social media or local media teams. Promoting stories through the RFU is also a vital part off building grassroots rugby.

• Organise ongoing projects – ensuring that weekly match reports are written with photography if available and that any and all success stories that can promote SRUFC in a positive within the community are shared.

• Photographer and Journalist – in the case of not being able to find anyone to fill in as a match reporter, event journalist or photographer, it is the PR officer’s job to fill in these roles as best they can, so photography and journalism experience may prove useful.

The Commitment from You

The suggested minimum commitment is once or twice a week to help with the match reports in season. However, the more time committed, the more both you, and SRUFC, get out of it.

What do you get out of it?

Being instrumental in increasing the profile of both the team in our community and throughout the Midlands and increasing the profile of all grassroots rugby in general. A very rewarding task gaining plenty of experience with many companies throughout our community.